Twitter Marketing Strategy: 11 Twitter Marketing Tips 2022

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Twitter marketing is growing more complicated as new features and products are constantly launched. Nonetheless, Twitter has a lot of space for expansion and success.

According to Statista, Twitter has a revenue of more than $5 billion, making it one of the most popular platforms among internet marketers.

As a result, in this post, we will explore how to construct your Twitter marketing plan, how to set up objectives, how to establish a content strategy, and much more.

Before delving further into this topic, let’s go through the fundamentals of Twitter marketing.

What is Twitter marketing?

Twitter marketing is a way for businesses to connect with their customers and prospects in the most up-to-date way. It’s an excellent tool for direct communication, customer service, and sales.

Twitter marketing also refers to using Twitter for marketing purposes including product or service promotion, increasing brand awareness, generating traffic to a website, etc.

Almost 67% of all B2B businesses are active on Twitter, according to another  Statista report.

Businesses all over the world use Twitter to promote themselves as they do with other platforms, but there’s a reason why Twitter marketing might be better than others.

How Popular is Twitter?

Twitter is a popular social media platform with 206 million daily active users worldwide. The countries that use the network most are the United States, Japan, and India.

2021 was a particularly successful year for the channel as revenues grew 74 percent to $1.19 billion. Users also grew 11 percent in just 12 months. In 2022, Wall Street analysts estimate Twitter’s revenue will increase by 20%.

What’s the reason for Twitter’s growth? It’s seen as an authentic network to share opinions and its real-time nature enables breaking news. In fact, Pew Research found that a third of U.S. adults say the platform has helped them be more politically engaged while nearly half understand world events better.

Twitter has also made design changes such as color and typography updates and a ‘higher color contrast of buttons, links, focus’ that make Twitter content easier to use and read.

Who Owns Twitter?

Twitter was set up in 2006 by Jack Dorsey when he worked as part of a team at podcasting company Odeo. Dorsey went on to become CEO of Twitter twice from 2006 to 2008 and again from 2015 to 2021.

In 2013 the company went public and was valued at $31 billion. Since then it has grown to become one of the world’s most visited sites.

A shock announcement in April 2022 revealed that Tesla and SpaceX CEO, Elon Musk reached a $44 billion buyout deal for Twitter. His aim for the network is to unlock its potential as a platform for ‘free speech’. He also wants to enhance features, reduce spam and increase transparency.

The buyout announcement has caused global controversy with many users immediately responding by pledging to shut down their Twitter accounts. Their concerns? As a self-confessed ‘free speech absolutist’, many Twitter fans worry this will result in a rise in disinformation, abuse, and hate speech.

Only time will tell how this buyout will transform Twitter…

What is Twitter Famous for?

Apart from the recent Musk buyout announcement, Twitter is famous for being about news, news, and more news!

Twitter is loved by users for its access to breaking news. It’s also a platform that enables real-time conversations and gives access to well-known personalities, influencers, and political figures.

For example, former U.S President Barack Obama has the largest Twitter account with 131 million followers.

Who Uses Twitter?

Twitter is most popular amongst the 25-34-year-old age bracket at 38 percent, followed by 35-49-year-olds at 20 percent according to Statista. In terms of gender, more men use the network at 62 percent compared to 38 percent of women.

Interestingly, Twitter users are educated to a high level (42 percent to Bachelor’s degree) and have high incomes, earning 9 percent more than the average American.

It also counts a list of celebrities and influencers as its fans. Justin Bieber, Lady Gaga, Cristiano Ronaldo, and the current Prime Minister of India Narendra Modi are in its top ten accounts. Plus it’s hard to forget Donald Trump’s presence on Twitter until he was suspended in 2021 for incitement of violence.

Why do you need Twitter marketing for your business?

Although there are many reasons why you need Twitter to market your business, there are three key metrics that we think make Twitter a good marketing platform. The first one is their daily active users.

Twitter has one of the highest daily active users.

If you’re a business owner who wants to reach your target audience with advertisements, the first thing to check is how many people are seeing your ad campaigns when they’re launched.

According to another Statista report, there are currently 179 million people who use Twitter daily. This means that it is easier to reach out to your customers through Twitter than on any other platform.

Twitter offers high engagement rates.

The engagement rate is a very important metric for advertisers. It measures the number of active users, who have interacted with the ads by clicking on or viewing them for a couple of seconds.

Twitter claims that its users spend 26% more time looking at advertisements than any other platform, and 53% of the people are likely to be the first to buy new products.

Twitter Ads are cost-effective.

A key metric for any social media advertising is the cost per engagement. We define Engagement as user action such as likes, clicks, shares, comments, retweets, etc. The lower the cost per engagement, the more efficient your advertisements are.

A good ad platform is a platform that doesn’t hurt your marketing budget, and Twitter is one of them, if not the best one. Statista’s report on Twitter’s [CPC] and CPM suggests that it is one of the most cost-efficient platforms for online marketers.

Now that we looked at why Twitter is so important for your business, let’s understand how to market your business on Twitter effectively!

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How to use Twitter marketing effectively?

When people talk about Twitter marketing, they often refer to banner ads. But Twitter marketing is so much more than that. Many factors impact your Twitter marketing campaign. Here are a few key steps that you need to take:

Optimize your brand

Your Twitter profile is a vital part of your business’s presence on the network. It’s one of the first things people will check when they hear about you, so it must reflect your brand values and personality.

According to a Twitter report, people aged 18 to 35 who use the platform, are more likely to be passionate about a brand aligning with their culture than any other platform.

And with a proper business marketing strategy, you can effectively establish your brand on Twitter. Here are a few tips for optimizing your profile to make sure it stands out from the crowd:

Audit your account:

A Twitter audit is a way to see how well your tweets align with your social media goals, whether your account is gaining real followers or just bots, and benchmarks for content performance and key metrics such as interactions, traffic generated, and responses.

You can see which tweets are getting the most engagement and what kind of content your audience wants to see by checking your Twitter Analytics. Utilize this information to create a plan that drives the most engagement and reach for your profile!

Use a good profile picture:

Profile pictures are the first thing that people see when they visit your Twitter profile. And a good profile picture image helps you be easily recognizable, establishes your identity, and gives the first impression of yourself, so a good Twitter profile picture consists of the following:

  • Make sure your profile picture is memorable: Most brands use their company logo as their profile picture because it helps cement their identity as a brand with every tweet they post.
  • Use a clear high definition image, and avoid blurry images.
  • Use a plain background. A loud background can overshadow what you want to represent in your profile picture.
  • The aspect ratio of your image at 400×400 pixels and in JPG, GIF, or PNG format.

Write a good bio:

Your Twitter bio is not only a great place to showcase your brand, but it can also be used to help your account get found more easily. A good Twitter bio consists of the following:

  • A clear introduction of who you are and what your brand represents.
  • What have you achieved so far?
  • What awards have you received?
  • Keywords that describe your products and services
  • Hashtags related to your industry
  • A link to your website.

Don’t be afraid to and let your or your brand’s personality shine through. This is your space after all, and people love to see something they can relate to and connect with.

Stay true to your brand’s values and voice:

Your every tweet should represent your brand’s values and voice. The way you choose words in your tweets is as important as the content you share. The words you use can make a lot of difference in representing your brand.

Brands that are mindful of what they’re tweeting, retweeting, or sharing have a very strong following on Twitter. Starbucks is a great example of this. While they’re promoting their new products, they still maintain a tone of voice and value that resonates with their brand.

How Can Marketers Use Twitter for Business?

Twitter can be useful for brands to drive brand awareness and engagement. Like any social media network, you need to understand your buyer personas and create interesting and relevant content.

Organic marketing on Twitter

From an organic perspective, there’s lots of scope for marketing on Twitter. A good place to start is to create lists that will help you segment the content you see in your Twitter feed.

For example, create a list of industry leaders or competitors or a specific product or service your company is interested in. You can also subscribe to lists for other accounts so just subscribe to their lists on their profile page.

Keywords and hashtags are useful in categorizing your content so users can find them easily. Take time to find the right hashtags and make sure you choose ones that are relevant to your industry or niche.

Polls are great for engagement and finding out more about your audience. Integrate polls into your Twitter content strategy to drive interaction and show you care about your follower’s opinions. Make sure to also share users’ posts that mention your brand or hashtag and media mentions.

You can also create branded hashtags that users can use when they tweet about your company or create unique ones for a product launch or event. Don’t get carried away with hashtags in your posts, one or two is enough.

Paid marketing on Twitter

If you’re interested in going down the paid route, Twitter can be used to drive engagement for campaigns (check out our Twitter ads walkthrough if you need help getting your head around it).

You can target effectively on the ad platform and the dashboard allows you to track metrics such as impressions, engagement rates, cost-per-result, and results which are actions you assign such as web traffic. It’s also an effective network for sales teams and digital selling as many companies have acquired a customer through Twitter.

We have a handy guide on how to use Twitter analytics if you want more detail.

The ad formats you can use on Twitter are:

  • Promoted ads – these can be images, videos, carousels, moments or text ads (these look the same as a normal tweet but with ‘Promoted’ at the bottom)
  • Follower ads – this format helps increase visibility and can be used to promote an account to a targeted user base
  • Twitter amplify – you can align your content with premium videos from relevant publishers in two ways: pre-roll or sponsorship
  • Twitter takeover – this option allows your brand to take over timelines or trends which prioritizes your content
  • Twitter Live – this is livestream video content that allows you to promote your brand

In terms of budget, there’s no minimum spend on Twitter so it’s really up to you what you want to invest. You can set a daily or total budget for your ads and bidding is also available which can be set as automatic if you want Twitter to do the work for you.

Consider using a paid media campaign tracker so you keep on top of what you’re spending.

How to Develop a Twitter Marketing Strategy

Devising a Twitter strategy is no different than for any other social media network. You need to think about your audience, your personality and your content.

Hashtags are an important way to not only engage but also get your content found. So think about your hashtags and research trends to see if you can newsjack effectively on the back of a current event or trending story.

You need to make engagement and community building an integral part of your strategy. That’s what Twitter is. A place for people to have conversations, start discussions or reach out for customer service.

Be conscious of the best times and days to post on Twitter or try scheduling different times to find the one that’s optimum for your brand.

From the outset, set realistic goals for your Twitter marketing activities and campaigns. It can take some time to gain followers and traction, so set goals that are achievable. If you overachieve, that’s even better!

There are a lot of options when it comes to marketing on Twitter, so experiment to see what works for you.

Set S.M.A.R.T goals

Setting SMART goals means being Specific, Measurable, Achievable, Relevant, and Time-Bound.

As you begin to develop your Twitter marketing strategy, you’ll want to define each of these parameters that pertain to the objectives you want to achieve. So let’s understand these parameters one by one.

Specific: Setting a specific goal is one of the most important steps you can take on your journey towards success.

This involves knowing what needs to be accomplished and how it will be done. If the goal is to increase your followers, you need to know how to promote and advertise on Twitter.

Measurable: You can measure most things when it comes to using Twitter when marketing your company.

But if you want to keep things simple, use clear and limited metrics to decide whether you are successful. For example, just focus on one or two metrics that you think work best for your brand.

Achievable: Setting a goal that is too high or too low is not going to help you out in any way! If your goal is too high, then there’s no way that you’ll be able to reach it within the time frame. If your goal is too low, then it won’t motivate you enough to get started.

Keep your target achievable and realistic by observing studies like the Locowise Twitter Study. These will help you determine how much you are likely to grow in the foreseeable future.

Relevant: Make sure that your goals are relevant to your business and its target audience. If you want to build a strong brand, it’s important to know what you want your brand to stand for.

If you don’t know what you want your brand to stand for, then ask yourself these two questions; (1) What do you want your business to be known for? and (2) What qualities do you value most in your products and services?

Time-Bound: Make sure that you set a time limit for each goal and that you stick with it throughout the campaign. This time limit could be daily, weekly, monthly, or even yearly. This will help you achieve your objectives successfully.

Advertise on Twitter

According to Jasaseosmm, many brands are now running Twitter ads, which has resulted in Twitter earning over $1.4 billion in revenue and the number of advertisers is expected to grow in coming years.

So let’s understand Twitter advertisements, and how you can implement them in your marketing plan:

Twitter ads – The reason why many companies choose to advertise on Twitter is that Twitter allows you to run highly targeted ads to your audience based on whom they follow, things they’re interested in, their demographics, location, and more.

This means that you can reach more relevant users with your advertising campaigns and build a strong relationship with your customers and create awareness of your brand.

There are several ways that you can advertise on Twitter, but ‘Promoted Tweets’ is the best method for you. Let me explain why.

Promoted Tweets – Promoted Tweets allow your tweet to reach more people who might be interested in what you have to say. Your tweet will appear at the top of search results for relevant keywords, making it easier for people to find.

Additionally, if someone clicks on your promoted tweet and follows you, it will be displayed in their timeline as an organic tweet from you. This means that even without paying for advertising, your tweets will reach a larger audience than ever before!

Create a content publishing strategy

It’s important to remember that Twitter is not like other social media platforms. Its users are highly active and expect their tweets to show up instantly. For example, users will expect a new year post on the night of 31st December at 00:00 am.

Tweeting can become a 24/7 task, so it is important that you have an effective content publishing strategy. This means having a schedule for your tweets in advance so that they go out at the times you choose. You can easily schedule a tweet by following these steps:

  1. Go to your profile page and click Compose Tweet.
  2. Click on the button below the texts that looks like a calendar ne
  3. Select the date and time and decide when your tweet will be published.

You can schedule tweets using tools like Buffer, Hootsuite, and Jasaseosmm

Promote your assets

You can use Twitter to promote your assets, and the best way to promote your assets is by using them in your tweet. So if you’re a photographer, use your photos in your tweets. If you have a blog or newsletter, add links and tell readers where they can be read or purchased.

Keep in mind that it’s important to provide value to readers, otherwise, they won’t see the point in spending reading your tweets.

Now that you know everything about building an effective marketing strategy on Twitter, you might be wondering how to get even more out of your Twitter marketing efforts. Right?

This is why we have built a perfect tool that will take your Twitter marketing strategy to the next level! Let me introduce you to Jasaseosmm!

Jasaseosmm: Go further with your Twitter marketing efforts

Jasaseosmm is a multi-channel lead automation tool that helps you with your Twitter marketing strategy and saves you huge amounts of time (up to 40%!!!) from personally posting tweets, sending messages, following people, and more.

You can use Jasaseosmm to create your own growth strategy and build an automated personalized approach for your followers. This helps you increase the engagement and overall growth of your Twitter profile.

Jasaseosmm users receive 3.5x more replies thanks to its multichannel approach and automated profile information enrichment. And it not only works with Twitter but also integrates with a lot of CRMs.

Companies like Payfit, Shapr, GetAccept, Gymlib, and Everoad already trust us with their lead generation funnels, and we can’t wait to welcome you as well!

What’s Next for Twitter?

Twitter has lofty goals for the future. In 2023 it has set targets to double revenue to $7.5 billion and grow to 315 daily users. So how is it going to achieve that?

The network is focusing on attracting and retaining creators in 2022 and beyond by offering a range of new features along with launching a subscription service for premium users called Twitter Blue.

The first new feature is ‘super follows’ which enables users to charge monthly subscriptions for valuable content. This will help creators earn revenue from their Twitter content and could be fruitful for brands that create original content or research.

It will also be interesting to track how the new Twitter Spaces audio feature performs as users can connect with users and brands with similar interests.

Twitter has also invested in the newsletter platform Revue which will be integrated into the platform. Other acquisitions include Sphere, a UK-based chat app to expand its community feature, and Threader, an app that makes threads more readable.

With all of these opportunities on the social network, Twitter may just realize its goals for 2023.

Wrapping it up!

From the basics of building a strong Twitter profile to the intricacies of how to promote your content, we have covered everything that will help you with your Twitter marketing strategy.

Make sure you have a goal in mind before you start implementing these strategies. Write down all the tips you liked from this article because sometimes it’s easy to get lost when you’re in the weeds of Twitter.

Let me know if this guide was helpful! Please also feel free to leave any questions in the comments below and I’ll do my best to answer them. All the best!

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