TikTok Marketing: A Content Strategy for Businesses

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The power of TikTok cannot be underestimated. Besides being the procrastination tool of choice for many a teen, the app has had a profound impact on sound and culture in the modern world — and savvy businesses everywhere are looking to get in on the action (and money, of course) through TikTok marketing.

A lot of the biggest brand moments on TikTok are accidental. In Fall 2020, Ocean Spray sales and Fleetwood Mac streams skyrocketed after Nathan Apodaca kickstarted the #DreamsChallenge on a longboard ride to work.

But don’t worry. Even if you’re not one of those lucky brands that accidentally stumbles into TikTok fame, you can still build a successful presence on the platform. Keep reading to learn how to set TikTok up for business, how to tackle TikTok influencer marketing and more.

What is TikTok marketing?

TikTok marketing is the practice of using TikTok to promote a brand, product or service. It can include different tactics, like influencer marketing, TikTok advertising and creating organic viral content.

TikTok marketing can help businesses:

  • Increase brand awareness
  • Build engaged communities
  • Sell products and services
  • Get feedback from customers and audiences
  • Provide customer service
  • Advertise products and services to target audiences

Here are the three major types of marketing brands use on TikTok.

Read; How Social Media Impacts Consumer Buying

TikTok influencer marketing

TikTok influencer marketing is a big part of the app’s ecosystem. Mega-stars like Charli D’Amelio, Addison Rae, and Zach King can make a huge impact on the success of a business (tens of millions of users watch their content every day).

But you don’t need a high-profile influencer for successful marketing—try to discover rising stars, or influencers in your niche. For example, a small cosmetics brand based in Vancouver might search up the hashtag #vancouvermakeup and find influencers like Sarah McNabb.

Creating your own TikToks

This option gives you the most freedom. Create a Business TikTok account for your brand (keep scrolling for detailed step-by-step instructions) and start making your own organic content.

The sky is truly the limit here—you can post everything from showing off your products to day-in-the-life videos to dance challenges. Spend some time scrolling through your For You page for inspiration.

 

TikTok advertising

If you’re looking for a place to start and have some money to invest, this is it—TikTok’s site is full of success stories from brands that started advertising on TikTok, including Aerie, Little Caesars and Maybelline. Similar to Facebook and Instagram, the cost of TikTok ads is based on a bidding model.

How to set up TikTok for Business

TikTok opened a TikTok for Business hub in summer 2020 and rolled out TikTok Pro a few months later.

Originally, there was a distinction between the two—one was for businesses, the other for growth-savvy creators—but since both hubs provided almost the same kind of insights, TikTok eventually combined them.

Now, TikTok for Business is the only way to go. With a business account, you can add more information to your profile and access real-time metrics and audience insights.

How to create a TikTok business account:

  1. Go to your profile page.
  2. Open the Settings and Privacy tab in the top right corner.
  3. Tap Manage account.
  4. Under Account control, choose Switch to Business Account.
  5. Choose the category that best describes your account—Tiktok offers categories from Art & Crafts to Personal Blog to Fitness to Machinery & Equipment.
  6. From there, you can add a business website and email to your profile, and you’re ready to roll.

How to advertise on TikTok

Making an official ad on TikTok (in other words, paying TikTok directly for marketing) is a surefire way to get more eyes on your content. You’re not taking the chance that an influencer partnership might flop.

Types of Ads available on TikTok

In-feed ads are ads that you make yourself. Types of in-feed ads include image ads (which are like a billboard), video ads (like a TV commercial) and spark ads (boosting the content you already have, so it shows up on more people’s feeds). There’s also pangle ads and carousel ads, which are only available through TikTok’s Audience Network and News Feed apps, respectively.

Ads for managed brands might look like in-feed ads, but there’s additional formatting available to folks who work with a TikTok sales representative (you can contact them to see if you’re a good fit).

The extra ad formats include Topview ads (they play when you first open the app and can’t be skipped, like a Youtube ad), branded hashtag challenges (an actionable hashtag that’s connected to your brand) and branded effects (like stickers and filters).

 

This is an example of a branded hashtag challenge sponsored by Microsoft. While some of the videos under the #StartUpShowUp hashtag were paid for by the brand, other users (like the one above) soon hopped on the trend, advertising Microsoft for free.

How to make a TikTok Ad Account

If you plan to run ads on TikTok, you’ll need to create an ad account for TikTok Ads Manager.

To do that, visit ads.tiktok.com, click Create Now and complete your information. (It’s just the basics: country, industry, business name and contact info.)

How to create a TikTok marketing strategy

TikTok trends can seem random — remember the Adult Swim trend that took over TikTok in summer 2021? And there’s no such thing as a surefire marketing strategy. Still, there are legitimate steps you can take to help your business kill it on the app.

Here’s how to develop a TikTok marketing strategy that’s made to adapt along your TikTok journey.

Get familiar with TikTok

It would be wrong to approach TikTok marketing the same way you approach Instagram or Facebook marketing. TikTok is an entirely different social network with unique trends, features, and user behaviors.

 

Spend some time getting sucked in by TikTok videos. Explore the different features available on the TikTok app, and note what filters, effects and songs are trending. Keep an eye out for Branded Hashtag Challenges, which basically involve a song, dance moves, or a task that members are challenged to recreate (basically, TikTok’s spin on user generated content). Don’t overlook TikTok’s Duets feature either.

Read up on the TikTok algorithm, too. Understanding how TikTok ranks and displays videos in the For You tab can inform your content, hashtag, and engagement strategy.

You can also brush up on all things TikTok by taking courses in the TikTok Business Learning Center.

Read; How To Get Verified on TikTok

Buy TikTok Likes

Buy TikTok likes and have a name for yourself in the popular application. TikTok is getting bigger and more prominent recently. Some people see the platform as a prominent opportunity to go viral. While it is true that you can go viral on TikTok easier than platforms like Instagram, you should also know that you are not the only one who thinks like this. You can be surprised to see that people are actually buying TikTok likes, fans, and views. If you are curious about how to get views on TikTok, then you are in the right place. Keep in mind that the competition gets harder, and a lot of your competitors on TikTok buy these services to be able to pass others and become famous. The TikTok Likes service is very popular among our services and has proven to have excellent quality.

TikTok likes are not only for personal accounts. You can also get likes on TikTok for your professional accounts as well. Every day more and more companies and professional users join TikTok. If your account is one of them, it is crucial for you to get Tik Tok likes. However, like Instagram, TikTok has many influencers. Sometimes brands don’t have to be on the field when it comes to social media because introducing their products and services via these influencers is both easier and more efficient for them. If you are an influencer or looking forward to becoming one, then buying likes for TikTok will help you big time.

If you want your account to be seen on the discover page, you need to increase the engagement of your account. How can you do it? It is a vicious circle. If you get more engagement, you get more popular, if you get popular, you get more engagement. Of course, the way to get yourself heard comes with the top quality content. However, even if your content is really good, it may take some time to be discovered. Well, if you want to skip the waiting process, you can buy TikTok likes and get your account more visible in a shorter process. It is the best way to become an influencer quickly.

Why Is TikTok Important?

TikTok changes all we know about the nature of social media. Millions of teens and young adults around the globe started to use it. Let’s see why TikTok is important:

  • TikTok is used by a younger generation open to discovering new things.
  • It is easy to create interesting content on TikTok.
  • TikTok has a large number of daily users.
  • Since it is a popular app, you can promote your business without much effort.
  • If you catch the trend, you can go viral.

Other social media giants like Instagram, Twitter, Snapchat, and Facebook are deeply concerned by this rapid rise in popularity. It has more than 2 billion users worldwide and at least 800 million daily active users. You can become famous on this platform as well. However, how can you make that dream come true if you have no followers and no likes at all?

TikTok is not only important because many teens use it. Nowadays, it is becoming to be a top platform. After TikTok began its rise, some companies started to have TikTok accounts as well. This started to make the application look more professional. Since companies started to pay attention to TikTok, its importance is definitely raised. That is why TikTok is important.

We know the fact that people care about the numbers due to their comparing nature. They wouldn’t consider wasting their limited and valuable time watching someone with no likes or fans at all. The TikTok Likes service enables you to gain an advantage over your competitors without letting them understand that you use this trick.

How to Buy TikTok Likes

If you’re ready to change your image on social media, it is wise to try one of our best-selling services and get yourself some likes on this platform. Once you are ready to get TikTok likes, follow these steps:

  1. Copy and paste your video’s link to the designated field.
  2. Next to it, you should see another box that says, “Likes Quantity.” Enter the number of likes you want to receive for your TikTok post in this field.
  3. The area that says “Price” on it shows the amount of zero as default. Once you enter the number of likes you want to purchase, you can view the total cost of it. Please check it twice to avoid any confusion that might occur later.
  4. Also, right after you type in the amount, a green box will appear that shows you the available discounts if you buy more.
  5. When you decide the amount, hit the “Buy Now” or “Add to Cart” button. You will be redirected to our payment page.
  6. Finish the payment process.
  7. Voila! You successfully purchased TikTok likes.

Define your target audience

Who do you hope to reach on TikTok? Before you start creating content, learn about the TikTok demographics, and identify those who might be interested in your brand.

TikTok is most popular with teens, but it would be a mistake to write TikTok off as a teen app. The 20-29-year-old cohort follows close behind teenagers in the U.S. In China, “glam-mas” are showing that fashion only gets better with age. Looking to expand your reach in India? You may want to reconsider. The video sharing app has been banned there since June 2020.

Spend some time researching your audiences on other social media platforms and look for overlap on TikTok. But don’t rule out new or unexpected audiences. Your current audience may not be on TikTok, but maybe there are subgroups with related or slightly different interests on the platform. For example, a children’s books publisher’s audience could consist of authors on LinkedIn, readers on Instagram, and illustrators on TikTok.

Once you’ve zeroed in on a potential audience, research what types of content they like and engage with. Then start to brainstorm content ideas for your brand.

Perform a competitive audit

Are your competitors on TikTok? If they are, you could be missing out on the action. If they aren’t, TikTok may be a way to gain a competitive advantage.

Whether or not your competitors are on the platform, find at least three to five similar brands or organizations and see what they’re up to on the app. 

Because TikTok is a creator-led platform, don’t rule out including TikTok stars and influencers in this exercise. Find personalities that specialize in your area of expertise, from cosmetics to medicine or education and literature.

Set goals that align with your business objectives

You can create TikToks just for fun, but it’s better to have goals in mind that can be tied to your overall business objectives.

Whether you plan to reach a new audience, improve brand image, promote awareness for a product, or develop stronger customer relationships through engagement, it’s important to back your efforts with a rationale. Consider using the S.M.A.R.T. goal framework, or another template, to set goals that are: Specific, Measurable, Attainable, Relevant, and Timely.

Like most social platforms, TikTok provides analytics for Business accounts. To access your TikTok analytics:

  1. Go to your profile page and tap the three horizontal lines in the upper right.
  2. Tap Creator Tools, then Analytics.
  3. Explore the dashboard and find the metrics you can use to measure your goals.

Post regularly

Making a content calendar—and sticking to it—is key to a successful social media strategy. Your TikTok content calendar will look similar to a real-life calendar, but instead of “Dinner with Dad” and “Dog’s Half-Birthday” you’ll plan things like “Go Live” or “New Video.”

Track your progress

Analytics aren’t just the perfect starting point for marketing on TikTok: they’re also an easy way to gauge whether or not your strategies are working. Check in at least once a month and see if you’re reaching your goals.

Create space to experiment

Leave space in your TikTok marketing strategy to be creative, have fun, and go with the flow.

In this video, Wendy’s jumped on a (rather shortlived, but hot while it lasted) 2021 trend of flaunting intricate pantry organization routines:

 

If something flops, learn from it and move on to the next experiment. If your brand ends up accidentally trending like Ocean Spray or Wendy’s, make the most of it. Be in on the joke. Don’t plan to be taken too seriously on TikTok.

How to easily manage your brand’s TikTok presence

With Jasaseosmm, you can manage your TikTok presence alongside all your other social media profiles. (Jasaseosmm works with TikTok, Instagram, Facebook, Messenger, Twitter, LinkedIn, Pinterest and YouTube!)

From one intuitive dashboard, you can easily:

  • schedule TikToks
  • review and answer comments
  • measure your success on the platform

Our TikTok scheduler will even recommend the best times to post your content for maximum engagement (unique to your account!).

Identify the Optimal Time to Publish to Reach Your Audience on TikTok

The last step of this TikTok content roadmap is to set a publication schedule for your videos.

To determine the optimal time to reach your followers, look at your TikTok analytics. This data will give you insight into when your followers are typically online throughout the day and week. Once you have this information in hand, I recommend posting your TikTok videos an hour before people usually come online.

If you’re trying to reach a broader audience, think about when people are generally active on social media. That’s probably early morning, when they get off work, and right before they go to bed.

Of course, everyone’s audience is different so you’ll need to experiment with your posting times to see what works best for your account.

To get access to TikTok analytics, you need to have a creator account. To check what account type you have, tap on the three dots in the upper-right corner of your TikTok profile.

On the Settings and Privacy page, look at the account type listed. If it says Creator, you’re all set. If it says Personal, click Switch to Pro Account and follow the prompts to set up a creator account.

Once you have a creator account, you can access your TikTok analytics from your account settings. Again, tap on the three dots on your profile, choose Creator on the Settings and Privacy page, and then select Analytics.

On the first TikTok analytics screen, you’ll see an overview of your account activity.

Tap on the Followers tab to find out when your followers are most active on the platform. You’ll also find demographic information about your followers here, including gender and location.

If you do live video on TikTok, make sure you check out the Live tab to see your engagement data.

Bonus Tip: Use Trending Sounds to Boost Views and Engagement on TikTok

When you create how-to and business videos for TikTok, adding a trending sound to your content can give you a boost in views and engagement.

Start by tapping the plus button at the bottom of the screen and recording your TikTok video as you normally would. Then tap on the red checkbox in the lower right-hand corner.

On the next screen, tap on Sounds at the far left of the toolbar. You’ll then see a list of sounds that you can add to your video.

Choose the trending sound you want to use.

After you make your selection, tap on Volume at the bottom of the screen.

You’ll then see two slider bars, one for the original sound and one for the added sound. Drag the slider for the original sound all the way to the right. For the added sound, drag the slider to the left to around 5 or so. You want it at a comfortable level.

Conclusion

If you’re asking the question, “What should I post on TikTok?” this content roadmap will help guide you in creating TikTok videos that appeal to your audience.

Start by identifying your purpose for using TikTok. Then spend some time researching different types of content to help meet your goal and hashtags that will help you reach your audience. Finally, use your TikTok analytics to help identify the optimal time to post your content.

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