How Much Money Does an Instagram Influencer Make in 2022?

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It is frustrating to see influencers making thousands of dollars per post on Instagram while we struggle just to see our follower count rise on a daily basis. We all want to be the next influencer to land big sponsored deals that pay for us to travel the world and eat the best-looking food, but it’s hard to know exactly when your account is ready to start making money.

One of the first metrics that users and brands look at to determine account influence is your follower count, mostly because it is front and center for everyone to see. Even so, there is no set Instagram follower number to make money in 2018 that works for every influencer in every niche. In today’s post, I am going to go over how to approach your follower count and when should you monetize them.

How much money can you make on Instagram?

This is the first question anyone who is trying to monetize their Instagram has, but there is no hard and fast answer. There are a lot of variables that factor into the amount of money a user can make by posting on Instagram such as account niche, the way of monetization, quality of posts, follower count, and engagement rates, just to name a few.

One of the most popular ways (if not THE most popular way) that influencers make money on Instagram is through sponsored posts. Influencers are responsible for setting their own rate for working with brands, so the income potential varies even more here.

For instance, an account just branching out into influencer marketing and sponsored posts may start by charging $25-$50 a post and accounts that are already established as influencers with 30-80k followers can charge hundreds of dollars per post. Once influencers reach over 100k followers, they tend to start charging at least $1,000 for just one post such as Sam Ushiro who has 283k followers and charges $1,500 a post. Not to mention, celebrities like Kim Kardashian West with 107 million followers can rake in over $500,000 for a sponsored Instagram post.

Couple influencers’ wide variety of rates with the varying amount of brands they work with and the number of sponsored posts received, and it becomes completely possible to make a full-time living just by posting on Instagram!

How many followers do you need to make money on Instagram?

The answer is… it depends! If you feel like this answer is a letdown, hear me out.

When brands are looking to work with influencers, they want to know that their marketing budget is well-used. What brands really look at is how well your audience is engaged, no matter the follower count because that means more product awareness, and potential sales, for them. Brands also look at how your follower count and engagement rate fit in with your niche and the quality of your posts.

Engagement rate is gold

While the number of followers you have can be anywhere from 1,000 to 1 million to make money from Instagram, one thing that is constant is high engagement rates. There’s no point in posting content on Instagram if your followers aren’t seeing or interacting with it.

For instance, imagine you had $100 and wanted to make more money with it. You could invest it with a person who had hundreds of thousands of potential buyers at their fingertips, but you noticed that only a hundred or so were actually paying attention to what they said. Your best bet would be investing that $100 with someone who only had a couple thousand potential buyers, but they are all constantly paying attention to what they say.

The key to making money on Instagram is not a follower count. It is having good a engagement rate. Your engagement rate is the total number of likes and comments on a certain number of posts, divided by the number of posts, divided by followers, multiplied by 100. (There are plenty of online tools available if you don’t feel like doing the math yourself!)

When your engagement rate is high, that tells brands that your followers are hearing what you are saying and, better yet, listening! They will invest their money with you because it will, in turn, result in your followers buying their products.

Your niche matters a lot

Did you know that 7 out of 10 people rely on social media to make purchase decisions AND almost half of them rely on the opinion of influencers? Whether you know it or not, people out there are looking for recommendations to follow and yours is one of them! If you are passionate and knowledgeable in a particular niche, you could be earning money just by promoting brands and products you already love!

Some of the most profitable niches on Instagram are Health/Wellness/Fitness, Travel, Fashion, Beauty, Business, Wealth/Finance, Luxury and Lifestyle. Users in these niches work with a variety of brands, create a wide range of content, and have great success in monetizing their Instagram accounts.

Take Huda Kattan, for instance. She started as a beauty influencer on Instagram and currently has over 2 million followers and recently launched her own popular line of makeup. Kayla Itsines is also a successful Instagram influencer who started as a personal trainer but now has 7 million followers and a huge following for her series of bikini body guides.

Some niches are so specific, that you don’t have to have a lot of followers to start landing sponsored posts, such as “hamburgers” instead of “food” or “acne skin care” instead of “beauty.”  

More and more brands are working with micro-influencers in these specific niches to promote their products because they have a more engaged, targeted following.

While the definition of a micro-influencer varies from professional to professional, they are generally defined as a user who has more than 1,000 and less than 100,000 highly engaged followers. That’s great news for accounts that are still growing but are ready to start landing sponsored posts!

Don’t limit yourself to sponsored posts

Earn extra as an affiliate

Partnering with brands isn’t the only way to monetize your Instagram account. On top of working directly with brands in sponsored posts, you could also use affiliate marketing to make an income on Instagram. Affiliate marketing is when a brand pays you a commission after someone buys a product that you recommend. Usually, with a promo code or affiliate link, the affiliate marketing networks you are a part of will track the number of sales your recommendation garnishes and will pay you a percentage of the profit when it’s all said and done.

Selling affiliate products is as simple as recommending a product as long as you always remember to include your tracking link or code. The best place is to start is with products you already use and recommend and researching if those brands are already a part of affiliate marketing networks.

There are hundreds, if not thousands, of affiliate programs available for you to join and in every niche imaginable. Some of the top affiliate marketing networks to join when just getting started include Amazon Associates, Linkshare, Shareasale, and Commission Junction.

Earn even more with your own products

By far the best way of monetizing your Instagram account is by selling your own digital products. Just like Lucy Davis, an Instagrammer in the fitness niche who earned over $20,000 in six months by selling her ebook online and promoting it on Instagram. Selling on Instagram isn’t as difficult as it may sound. It can be as simple as writing an ebook in your niche and marketing it to your followers!

Even though there is no numerical threshold you have to cross in order to consider yourself an influencer and start making money on Instagram, that doesn’t mean you should give up on growing your audience. Growth is always a good indicator of a successful, thriving account and once you have 1,000 followers, a lot of monetization opens up for you.

All in all, as long as you are seeing great engagement and creating quality content, you are on the right track to making money on Instagram.

How to Get a Million Instagram Followers for a Day

Are you a photographer trying to get more Instagram followers? One of the most common tips you hear for growing your tribe is to share your best work. As actor Steve Martin famously said, “Be so good they can’t ignore you.”

It’s fantastic advice. Unfortunately, even if your pictures make the Mona Lisa look like a finger painting, it’s easier than ever to be ignored. Instagram now has over 500 million users posting more than 52 million pictures every day!

Should photographers join Instagram?

When Instagram started out, it was meant to be a place where people shared basic moments of their daily life. As it grew in popularity and saw everyone from movie stars to presidents sign on, posts became more curated. Top names in the photography world from National Geographic to Magnum photographers joined too.

Although some argue this was the death knell of Instagram, an end to sharing our unfiltered selves through Gingham-filtered glasses, others saw an opportunity. Photographers found it inspiring to be part of a global social network, one where everyone speaks the same visual language. And companies found a new channel to market their goods.

Whether you are a pro trying to market your business or a hobby photographer wanting to interact with like-minded people, you need to be where your audience hangs out. Instagram is that place.

Something terrible about Instagram

Jasaseosmm’s advice about getting discovered was great, but it doesn’t work as well in the Instagram Age. There are plenty of photographers who struggle to find an audience.

“Without promotion, something terrible happens…Nothing!”

On Instagram, you need to be proactive when trying to build your following. Unlike Facebook, there is no Share button to help new people discover you. Also, the Instagram algorithm doesn’t do much either to put your pictures in front of new people. The majority of engagement on your feed usually comes from your followers, not people who randomly stumble on your work.

As a result, the best way to introduce your photos to a new audience is to get other Instagram accounts to share your work. There are two ways to go about this. You can ask other photographers to share your work. Or even better, you can get featured on hubs.

Leverage hubs to build your tribe

Hubs are Instagram accounts that feature other people’s photographs. Think of them as a sort of variety show that shares what is happening in the world of Instagram. Each hub is like a channel. For instance, there are nature hubs, architecture hubs, street photography, and food photography hubs to name a few. A hub can be owned by an individual, a group of people, or a business.

This photo below I took in Malaysia was featured by the FreedomThinkers feed. According to their website, their mission is to inspire their viewers to travel the world. That aligns with mine so I was happy to share my image on their account.

Some hubs are run just for fun as a way to create community. Other hubs are backed by a company and exist to market a product or service. Either way, they’re a great way to expose your work to a new audience.

To get a hub to share your photo, just include the relevant hashtag in the caption of your photo. You can usually find out which hashtags to use in their account bio. If the hub owner likes your photo, they will share it and credit you by sharing your name and IG feed address. The exposure you get can, in turn, drive traffic to your personal feed, resulting in an increase of followers.

Buy 1 Million Instagram Followers

Have you ever dreamed of being genuinely famous? Are you still trying to blow up Instagram and get the attention of hundreds of thousands of users?

The time has finally come: you have an unbelievable opportunity to become an influencer and be on the favorites rolls almost instantly. Buy 1m Instagram followers cheap to get everything you’ve dreamed of and more.

It may sound incredible, but it’s true. And it’s as simple as everything ingenious: $ 1 Instagram followers can radically change your life forever. How come it can be?

  • First, you buy 1 million subscribers.
  • Beyond that point, your profile becomes a new viral sensation.
  • Finally, you wake up famous. Now you will get credibility, fame, and at the same time contracts with advertisers from all over the world.

No fleeting fantasy is here but a genuine opportunity unless you decide to collect a million subscribers organically. If so, you will have to work fruitfully for the benefit of Instagram for ten years approximately. No guarantees. If you are not ready to wait, you are in the right place because the best site to buy Instagram followers is here.

Top 3 reasons to buy a million followers

  1. You will be able to compete with the big brands. If your goal is to sell a product, then your brand’s finest hour will come immediately.
  2. You will get great PR as a person. The cost of your services will rise manifold, no matter what you do.
  3. You will finally feel the sweet taste of fame as it is.

Can I Get 1 Million Instagram Followers Oveight?

Technically it is. But it would help if you remembered that Instagram could block your account in case of excessive haste. It is not the best idea to mess with services that promise you immediate impact. We have a safer offer.

By buying a million subscribers from us, you will get the attention of real users. People will subscribe to you gradually over several weeks. This flow will look organic for Instagram so that it will be safe for your account. You will get the desired effect by observing all of Instagram’s terms and conditions.

How to get my profile ready for buying a large number of followers?

  1. Your account should be at play for six months or longer.
  2. The account must be open to all users.
  3. A couple of thousand followers should already be in your account.
  4. You must have up-to-date photos, posts, and comments. These are indicators that the account and its owner are active.
  5. Surely, you must fill in the profiles header.

Suppose your account is currently inactive. In that case, it is worth spending a couple of weeks creating content and generating organic account activity. While you prepare your visual profile for the big splash, you can start buying a smaller number of subscribers.

Whatever your goal on Instagram, a million followers will help you deliver on plans. Trust the market leaders, and the result will not be slow in coming.

How to go viral on Instagram

Instagram is like the news, once one channel breaks a story, others quickly report on it as well. Many hubs copy their featured photo selections from other hubs. This creates a domino effect that can give you massive amounts of exposure.

For instance, my “Dark Towers” photo was featured on more than 20 hubs. One of those was on the Game of Tones feed which you can see below. I didn’t ask all of the hubs to share it, many featured my image because they saw it on another hub. Those hubs together had a combined follower count of over a million.

Having that many hubs share your picture doesn’t happen every day. On the other hand, it’s not uncommon to have at least a few different hubs share your photo at once.

5 Killer tips to get seen on Instagram

It doesn’t matter if you are a total newbie or seasoned pro, or if you have 100 followers or 100,000. There is a hub out there for all levels and types of photographers. Here are some tips for getting featured:

1. Know your hubs. To get featured you need to put the hashtag and/or tag your photo according to each hub’s request. Don’t just blindly tag a hub because it’s popular. Ask yourself if your work fits the style and quality of the hub.

2. Focus on your location. Geographic hubs are a great place to start. Look for ones that focus on a region like your city, state, province, country, or the place where you are traveling

3. Search according to types of photography. Consider genre hubs like @nightphotography or @urbanromantix. They are great for discovering like-minded photographers.

4. Try for small hubs when you start. If you are new to photography and/or Instagram, start small. Aim for hubs with less than 10,000 followers at the beginning.

5. Share with brands. Don’t disregard business hubs. These are some of the largest out there. For instance, the magazine Travel + Leisure @travelandleisure has over 2 million followers and regularly features photos from other IG feeds, as does @travelchannel.

The super secret to Instagram exposure

This is my final and most important tip. Follow the hub you’d like to be featured on along with the admin of the hub.

Some hubs will even direct you to “follow [insert name of hub admin(s)] to be featured.” The hub admins want exposure just like everyone else as they want to increase their follower count too.

If the name of the admin is not stated in the bio, look at the last few photos posted in the feed. There is often a note saying which admin selected the featured photo.

The Golden Rule of Engagement

Once you know who the admin is, friend them, visit the admin’s feed (not the hub), like a few of their photos, and then comment on one or two of their pictures. Be sure to write something that proves you aren’t a robot. In other words, don’t just leave a thumbs up or “Great shot!” comment.

Most importantly, don’t be human spam. Do not ask the admin to view your feed. Do not ask them for feedback on your work. And never ask them to feature your photo.

If you take the time to interact with the admin’s photos, it’s possible they will visit your feed. And if they like what they see, you just might get featured. Reciprocity is the Golden Rule.

In the end, the hub admins are like gatekeepers, the editors of social network magazines. You want your photos in front of their eyes. Get them to know who you are. Connecting with a hub admin is the single most important thing you can do to get featured, besides creating amazing work of course.

Are Instagram hubs worth the effort?

Some might say social media is a waste of time. It’s undoubtedly better to be out with your camera than staring at your phone.

In my case, that Busan roof topping photo that was shared on 21 hubs got me a few hundred followers. It doesn’t really matter, though. Life is not a popularity contest. Whether you have one fan or one million, the most important thing for any photographer is to create.

On the other hand, the act of creating is deeply bound with the act of sharing. There’s nothing wrong with photographing what you love and keeping it for yourself.

But if you want to share what you’re passionate about with the most people possible, then let the world know. Or as writer and producer Dan Harmon put it, “Find your voice, shout it from the rooftops, and keep doing it until the people that are looking for you find you.”

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